April 20, 2015

Tommy Sowers

Eric Porres becomes the newest Advisor to SOLO

Marketing guru: "GoldenKey has unlimited potential"

Today, GoldenKey announced that Rocket Fuel CMO Eric Porres has officially joined the GoldenKey team as an Advisor.

By unbundling real estate, GoldenKey offers buyers a full 3% rebate on a home purchase and empowers agents to work on their own terms – the services they love, on the schedule they want, at the prices they set.

"GoldenKey has found white space – a 'blue ocean' at the heart of a crowded real estate industry," says Porres. "The target market for GoldenKey's approach is massive, and that market is actively looking for a better way to buy a home. GoldenKey has unlimited potential, and I'm excited to be on the team."

Eric Porres graduated from Duke University and has two decades of experience in digital marketing and entrepreneurship. He has co-founded and led multiple marketing services organizations and social engagement platforms, including Underscore Marketing, Pericles Consulting, Crowdifi, Lotame, and Classelist. Eric is currently the CMO of Rocket Fuel (NASDAQ: FUEL), a technology company that develops artificial intelligence software to improve marketing return on investment.

"Eric is the model of the positive, entrepreneurial culture we're building at GoldenKey. We are thrilled to have him on board," says GoldenKey Founder and CEO Tommy Sowers. "His experience reaching consumers digitally will shape GoldenKey's strategy to get the word out about the new way to buy a home."

SOLO's pilot launch in Ft. Lauderdale, FL has validated the model as nearly one hundred local real estate agents have already joined GoldenKey's online marketplace to offer à la carte services to buyers. The GoldenKey Founders bring decades of multi-sector leadership and clear vision to GoldenKey, which is rapidly closing out its seed round of investment.

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